Organizations
The collectives, agencies, tournament organizers and creator houses in streaming.
100 Thieves
A premium lifestyle brand and gaming organization founded by Matthew "Nadeshot" Haag in 2017, with competitive esports teams, a content creator roster, and an apparel line.
AMP
AMP (Any Means Possible) — a creator collective co-founded by Kai Cenat and peers in 2019, whose success paralleled and fueled Kai's rise to Twitch dominance.
FaZe Clan
A gaming organization founded in 2010 as a Call of Duty trickshotting clan that grew into a publicly listed esports-and-lifestyle company, later acquired by GameSquare in 2024.
Hololive Production
The dominant VTuber agency, operating generational rosters of Japanese, English, Indonesian and Chinese talents under the Cover Corp company.
KOI
Spanish esports organization co-founded by Ibai Llanos and FC Barcelona footballer Gerard Piqué in 2022 — produces La Velada del Año and operates League of Legends, Valorant and Rocket League teams.
Misfits (KSI / Sidemen)
The British YouTube creator collective better known as the Sidemen — seven creators who have collectively built one of the largest creator businesses on YouTube.
Misfits Gaming
An esports organization founded in 2016 and partially owned by the Florida Panthers NHL franchise. Operates teams and academy programs across multiple titles.
Nijisanji
The second-largest VTuber agency globally, operated by Anycolor Inc., with Japanese and English-language (Nijisanji EN) rosters.
Offline TV
The pioneering creator-collective-and-house, founded in 2017 in Los Angeles by Scarra, Pokimane, Disguised Toast and LilyPichu — the model subsequent collectives (OTK, AMP) were built on.
OTK (One True King)
A content-creator collective and media company founded in January 2021 by a group of prominent Twitch streamers, headquartered in Austin, Texas.
VShojo
A US-based, talent-first VTuber agency built around the idea that creators retain more ownership and creative control than the Japanese agency model allows.