Misfits (KSI / Sidemen)

The British YouTube creator collective better known as the Sidemen — seven creators who have collectively built one of the largest creator businesses on YouTube.

The Sidemen are a British YouTube collective formed in 2013, consisting of KSI, Miniminter, Zerkaa, TBJZL (Tobjizzle), Vikkstar123, Behzinga, and W2S. Collectively they operate one of the most successful creator-owned businesses on the platform — including the Sidemen main channel and side channels, the Sidemen Show, Sidemen Clothing, the XIX Vodka brand (KSI), Sides restaurants, and annual live events including the Sidemen Charity Match. KSI’s additional ventures (Prime with Logan Paul, Misfits Boxing) extend the Sidemen orbit further into mainstream business.