100 Thieves

A premium lifestyle brand and gaming organization founded by Matthew "Nadeshot" Haag in 2017, with competitive esports teams, a content creator roster, and an apparel line.

100 Thieves is a gaming, esports, and lifestyle brand founded in 2017 by former Call of Duty world champion Matthew “Nadeshot” Haag. The organization operates:

• Esports teams in Valorant, League of Legends, and other titles.
• A content creator roster including Valkyrae (who became a co-owner in 2021), CouRage, BrookeAB, Jack “CouRage” Dunlop and others.
• An apparel line with frequent drop-culture releases and collaborations (Juicy Couture, Gucci).
• A Los Angeles compound and studio space.

The organization raised from investors including Drake, Scooter Braun, and Dan Gilbert.