Valkyrae increases 100 Thieves stake

Valkyrae and 100 Thieves announced an increased ownership stake for the creator in September 2024, positioning her as a more senior partner in the organization's creative direction.

On September 10, 2024, 100 Thieves announced that Valkyrae’s ownership stake in the organization had been increased, formalizing a more senior partner role alongside founder/CEO Matthew “Nadeshot” Haag. Details of the stake change were not publicly disclosed, but the move is representative of a broader 2023–2025 trend in creator-led esports/lifestyle organizations structuring ownership to retain top talent as true partners rather than contractors.