#subathon
4 entries on Streamers.wiki tagged subathon.
Events (4)
Ludwig's 2021 subathon
A 31-day Twitch subathon that broke the platform's concurrent-subscription record (282,191) and defined the modern subathon format.
Mafiathon (Kai Cenat's first subathon)
Kai Cenat's 30-day February 2023 subathon, during which he passed Ludwig's 2021 record with a peak of approximately 306,000 concurrent Twitch subscribers.
Mafiathon 2
Kai Cenat's follow-up subathon set the all-time Twitch active-sub record at approximately 727,000 — more than doubling his own 2023 peak and cementing him as the most commercially dominant streamer in Twitch history.
Mafiathon 3 announcement
Kai Cenat announced Mafiathon 3 via a Valentine's Day 2026 Twitch teaser. Reported production scope exceeds both prior events, with a purpose-built 40,000 sq ft studio complex in Queens and a guest list that his team has publicly said will include multiple A-list musicians and at least one sitting NBA All-Star.