Mafiathon (Kai Cenat's first subathon)

Kai Cenat's 30-day February 2023 subathon, during which he passed Ludwig's 2021 record with a peak of approximately 306,000 concurrent Twitch subscribers.

Overview

Kai Cenat’s first Mafiathon ran for the full month of February 2023, during which the timer was extended by every new subscription. At its peak in late February, the stream crossed approximately 306,000 concurrent subs, surpassing Ludwig Ahgren’s March 2021 record of 282,191. The subathon is credited as the moment Kai cemented his position as the defining streamer of the early-2020s Twitch era, succeeding xQc and Asmongold in audience-leadership terms.

Notable moments

• Extensive celebrity guest list including Drake, 21 Savage, Chief Keef, and Kevin Durant.
• Multiple IRL excursions filmed throughout NYC during the month-long run.
• Triggered a new wave of “guest streamer” content across Twitch and Kick.

Legacy

Mafiathon 1 reset the top-of-market for subathon ambitions and directly prefigured Kai’s still-larger Mafiathon 2 in late 2024, which itself broke his own record at approximately 727,000 concurrent subs.