xQc's Kick deal

Félix "xQc" Lengyel signed a non-exclusive multi-year deal with Kick reported to be worth up to $100 million, marking Kick's largest-ever creator signing and a watershed moment for simulcasting.

On June 19, 2023, xQc announced a two-year non-exclusive deal with Kick reportedly worth up to $100 million. The deal was structured non-exclusively, allowing him to continue streaming on Twitch simultaneously — which at the time required unusual accommodation since Twitch’s Partner Agreement prohibited simulcasting. Kick’s willingness to fund the most-watched variety streamer of the prior three years, without demanding exclusivity, established Kick as a credible alternative platform overnight and pressured Twitch into the 2024 simulcasting policy reversal.