Twitch paid-subscription tier restructure

Twitch announced a restructured subscription and ad-revenue framework in March 2025, raising baseline sub splits for mid-tier creators and introducing a "Plus" program to retain top-tier Partners at risk of migrating to Kick or YouTube Live.

In March 2025, Twitch announced the most significant monetization restructure of its modern era. Changes included:

• Baseline Affiliate sub split raised to 55/45 (from 50/50) after hitting defined watch-time thresholds.
• A new “Twitch Plus” Partner program offering select top creators 70/30 splits without exclusivity requirements — widely interpreted as a direct response to Kick’s 95/5 and ongoing top-creator defections.
• Revised ad-revenue sharing for streams exceeding 3,000 concurrent viewers.

The restructure was framed internally as a response to the combined pressure of the 2024 layoffs, the Korea exit, and continued high-profile creator migrations (Pokimane 2024 to YouTube, ongoing Kick signings). Industry reception was cautiously positive, with critics noting that Twitch’s baseline creator economics remain meaningfully below Kick and the reformed YouTube Live splits.