La Velada del Año IV
The 2024 edition of Ibai's annual Spanish-language creator boxing event at the Santiago Bernabéu stadium set the all-time single-channel Twitch concurrent-viewership record at over 3.8 million viewers.
Overview
La Velada del Año IV was held on July 13, 2024 at the Santiago Bernabéu stadium in Madrid, produced by Ibai Llanos through his KOI esports organization. The event featured multiple boxing matches between Spanish-speaking creators, live musical performances from Quevedo, Bizarrap and others, and a produced broadcast package rivaling a professional boxing PPV.
Record
The event’s Twitch broadcast peaked at approximately 3.8–3.9 million concurrent viewers, breaking the single-channel concurrent record set by the prior year’s Velada III (~3.4M). It is the most-watched live-streaming broadcast of its kind on any platform to date, measured by single-channel peak.
Legacy
La Velada established Spanish-language streaming as a commercial force on a scale comparable to or exceeding the US English-language market in live-event terms, and helped legitimize the creator-boxing format pioneered by KSI and Logan Paul in 2018–2019.