Gifts (TikTok)

Virtual items viewers send to TikTok Live creators, purchased with TikTok Coins. Range from a 1-coin Rose to a 44,999-coin Lion. Creators receive roughly half the retail value.

TikTok Live’s monetization is almost entirely driven by gifts — virtual items (Rose, Perfume, Lion, Universe) that viewers purchase with TikTok Coins and send during a live stream. Each gift produces an on-screen animation and adds Diamonds to the creator’s account, which are later converted to cash at a rate yielding roughly 50% of the retail gift value. The mechanic drives the distinct rhythm of TikTok streams — creators perform reactions to incoming gifts in tight feedback loops, most memorably in the NPC streaming meta.